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Email & Text Marketing

Let’s say you own a store that sells children’s clothing. You receive a shipment of summer clothes and swimwear, and you’re anxious to tell your customers about the cute new selections as well as see immediate sales results. You create an email that includes photos, product information, and a special coupon that’s only valid for 24 hours. Within minutes of sending your email, you get responses in the form of questions, comments, and orders. Your email marketing brings immediate results.

Email Marketing

Acquiring new customers with paid ads is getting increasingly expensive…

Email remains as the best channel to improve customer lifetime value (LTV)

Email remains as the best channel to improve customer lifetime value (LTV)

ith a proper email marketing strategy, we typically see 20-30% of total sales coming from email.

Only with the best combination to synergize your omnichannel marketing strategy, you will be able to:

1. Capture Leads
2. Builds relationships with potential customers 
3. Improves brand loyalty, thus repeat purchases (LTV)

When it comes to crafting the perfect email for your campaign, there are just too many things to consider.

From as macro as email flow automation, marketing calendar planning, and customer segmentation to as micro as the click-through-rates (CTR) of each CTA button, email title variation, email content, and even the type of discount given.

We strive to provide data/evidence-based recommendations with a well-managed A/B testing framework to find the best combination that works for your business.

But there’s more.

We use SMS as an additional touch point to the customer journey in conjunction with email.

Here, striking the balance between sending frequency and profitability is key to avoiding customer complaints.

We care for your ROI as much as you do.

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