Hypergear Malaysia
3-Month Growth Plan
Objective
- Type: Sales Conversions
- Direction: Achieve 20% revenue growth within 3 months by improving media buying efficiency and aligning performance goals across all digital channels.
Challenges
- Prior agencies focused heavily on ROAS, often at the cost of overall revenue growth.
- Revenue declined as ad spend was reduced to maintain positive ROAS.
- Lack of clear KPIs across platforms led to inconsistent performance and strategy misalignment.
Strategy
Month 0: Onboarding & Audit
Assessed historical performance.
Identified inefficiencies and gaps in KPI structure.
Revenue and ROAS remained flat during learning and transition phase.
Month 1: KPI Realignment & Budget Shift
KPI Realignment & Budget Shift.
Realigned platform-specific KPIs to focus on total online ROAS.
Shifted majority of ad spend to TikTok and Shopee, which contributed 70% of total online revenue.
On Shopee, adopted the latest GMV Max campaign type, replacing outdated auto-bidding and manual setup for smarter, algorithm-driven optimization.
Concentrated budget on top-performing products and high-converting campaigns, avoiding inefficient budget spread.
Scaled ad budget from mid 5 figures to 1.5x the amount, a 50% increase of ad spend
- Results:
– Revenue exceeded target by 10%.
– ROAS surpassed goal by 35%.
Month 2: Shopify Push with New Campaigns
Introduced exclusive Website Wednesday and Monthly Giveaway campaigns.
Both initiatives delivered favorable ROAS.
- Results:
– Overall online revenue exceeded target by 40%.
– Maintained efficient spend at 50% higher.
Overall Outcome
- Revenue growth of 229%, far exceeding the 20% target, with consistent MoM improvements. Using the first month as a baseline as historical data was unavailable.
- Total online ROAS consistently maintained while scaling.
- Ad spend scaled up 50% efficiently without compromising performance.
- Shifted focus from siloed ROAS metrics to a full-funnel, platform-specific KPI approach.
Testimonials
“We appointed Honint as our performance ad agency in March, and since then, we’ve seen a notable improvement in our e-commerce sales performance. Their team has demonstrated strong expertise in paid media strategy, campaign optimization, and data-driven decision-making.
One of the key differences we’ve observed is their proactive approach — from regular reporting to ongoing A/B testing and creative iteration, Honint consistently ensures our campaigns stay aligned with our goals. Their deep understanding of performance marketing has helped us scale more efficiently while maintaining a healthy ROAS.
More than just execution, Honint has been a valuable thought partner, giving performance insights that help us make informed marketing decisions. Their responsiveness and transparency give us confidence and clarity across every campaign.
Overall, we’re very pleased with the impact and professionalism Honint brings to the table. We look forward to growing this partnership further as we continue to expand our digital footprint.”
