Oribags
Scaling the Business
Objective
- Type: Sales Conversions
- Direction: Oribags aimed to boost its Meta conversion results, growing its stagnant baseline ROAS significantly by combining tactical ads with a stronger brand presence and cross-platform demand capture.
Challenges
Prior to the partnership, Oribags’ Meta campaigns were producing stable but stagnant results. The team needed a more sustainable strategy to break past the ROAS plateau and unlock scalable, high-quality conversions.
Strategy
To increase ROAS and purchase volume, we implemented a two-pronged approach:
- Top-of-Funnel Brand Awareness Content:
- 🎬 Behind-the-Scenes Content: We brought transparency to the fulfillment process by showing how orders are packed, creating trust and operational credibility.
- 👤 Founder Stories: A mini-series shared the founder’s journey, sparking emotional connection and brand affinity.
- 📸 Product-Led Visuals: Highlighted the uniqueness of Oribags’ customizable offerings, fueling product interest and driving clicks into conversions.
- Google Ads Integration for Demand Capture:
- We built and optimized Google campaigns across Search, Display, and Shopping formats.
- This allowed us to capture high-intent traffic and complement Meta’s discovery-led conversions with bottom-funnel reinforcement.
- By combining Meta and Google ads, we maximized visibility across the full decision journey.
Overall Outcome
Feb 2023 – Dec 2023
- ROAS improved by 266%, nearly 3× compared to the starting point.
- Significantly more efficient acquisition costs on both platforms.
- Higher retention and repeat customer value due to stronger brand engagement.
- In 2024, we maintained this strategy — and despite rising ad costs and platform shifts, achieved a 20% year-over-year growth in revenue with consistent ROAS.
✅ The Takeaway
You can’t convert what you don’t connect with. By leading with content that resonates, and pairing it with intent-driven demand capture through Google, Oribags unlocked both brand strength and conversion scale.
The result is a high-performing, full-funnel strategy that doesn’t just drive purchases — it builds loyalty.
Testimonials
“Honint has helped Oribags increase our sales tremendously in the first 3 months of engaging them. Their team has good skills in digital marketing and we are glad we chose them. Keep up the good work Honint Team!“
